The connection to a past filled with joyful moments by the sea imbues the SS 2025 collection with a palpable sense of longing expressed through subtle yet meaningful gestures such as the 1970s nautical stripes in retro style looks with fresh silhouettes evoking echoes of a bygone era; subtle details bringing a patina that reflects HEREU's reinterpretation of Mediterranean tradition through a contemporary yet understated lens.

Craftsmanship remains at the heart of HEREU, evident in the intricate details of its designs. Pieces like Arta and Forna, with their hand-crocheted raffia, or Bombon and Espiga, showcasing leather braided by skilled artisans, are witnesses to the curated expertise that defines the brand. Features like the adjustable knots on Arte and Fleca, which allow for personalised length and strap modifications, ensure that every piece is adaptable to every wearer.

The iconic Mocassin model, whose hand-woven stitching remains an unmistakable sign of HEREU, as well as the classic loafers with fringes and suede versions, contrast with technical fibres and soft leather in an exercise of nostalgia harmoniously blended with a contemporary sensibility.

HEREU’S strong connection to tradition is seen in the reimagined Balearic abarca, now transformed into the Altet, a heeled sandal crafted from elegant calfskin, further emphasised in the reinterpretation of the fisherman sandal, a symbol of Mediterranean coastal workers now presented in soft leather with delicate tones that contrast with brand’s signature earthy hues, reinforcing its commitment to solid, enduring design.

For over a decade, HEREU has paid homage to traditional craftsmanship through modern accessories created in collaboration with local artisans. By reinterpreting iconic objects of all times, its designs breathe new life into timeless classics.